Meghan Markle Shares Rare Photo of Daughter Lilibet as She Announces New Brand Name
The Duchess of Sussex revealed a new brand name for her lifestyle company while showcasing her 3-year-old daughter in her professional endeavors.
Meghan and Lilibet Share a Heartfelt Moment on New Lifestyle Website
Meghan Markle, the Duchess of Sussex, has recently unveiled her lifestyle business website, As Ever, which features a touching photo of her with her daughter, Princess Lilibet. The serene image, which captures a peaceful mother-daughter moment, has sparked a wave of attention online, with many expressing their admiration for the intimate scene. However, some viewers have raised questions about certain aspects of the photo as it made its rounds on the internet.
The image graces the homepage of As Ever after the website’s rebranding from its previous name, American Riviera Orchard. The photo showcases Meghan and Lilibet walking hand in hand across a lush green field, with the ocean and swaying palm trees providing a dreamy backdrop. The wind catches their flowing white dresses, adding a sense of motion to the calm scene. Lilibet’s radiant ginger hair shines brightly, a clear reflection of her father, Prince Harry’s, heritage.
As the photo of Meghan and Lilibet made its way online, it sparked a mix of reactions. One person questioned the image, commenting, “Is it just me, or does the arm in the back seem all wrong?” Another keen-eyed fan zoomed in on the lighting, saying, “The shadow doesn’t seem right. Why is there a shadow of a foot between them?”
Some viewers were quick to suspect alterations, with one saying, “This is very bad Photoshop.” Another agreed, noting, “Meghan looks like she’s walking backward! The shadows are all over the place—trees one way, people the other. Something’s off.”
However, not all fans were critical. One fan praised the moment, calling it “beautiful,” while another sweetly remarked, “Princess Lilibet is a little star! 🌟 😌.” Fans also expressed curiosity about their outfits, with one commenting, “I’d love to know what dresses they’re wearing—they look stunning.”
Meghan’s decision to rebrand was met with positive reactions from her supporters. One fan congratulated her, saying, “Congratulations! Be true to yourself no matter what! I adore it!” The rebranded lifestyle brand, now called “As Ever,” will center around smart living, food, and gardening—values Meghan is passionate about.
In a short Instagram video, Meghan shared the reasoning behind the shift. Prince Harry, ever supportive, can be heard in the background just before Meghan begins speaking. She explained that the original name, “American Riviera Orchard,” had ties to their California home, but it ultimately felt limiting. The new name allows her to broaden her brand’s focus, moving beyond local goods to encompass a wider range of topics she holds dear.
In her announcement, Meghan expressed her excitement about unveiling her newly rebranded lifestyle brand, As Ever, which she had acquired in 2022. “I’m excited to present to you As Ever, a brand that I’ve poured my heart and soul into,” she shared. She explained that “as ever” can mean “as it’s always been” or “in the same way as always,” reflecting the consistency of her passions and values.
Meghan also reflected on her earlier work, saying, “If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me.” She revealed that As Ever is a beautiful evolution of everything she loves—food, gardening, entertaining, and thoughtful living—all wrapped up in celebrating the joy found in life’s simple pleasures. “It’s an extension of what has always been my love language,” she added.
In the same video, Meghan hinted at some exciting collaborations, sharing that Netflix had partnered with her not only on her business but also on her upcoming show, With Love, Meghan. As a teaser, she mentioned the launch of her jam line in 2024, promising to bring her followers a taste of something truly special.
Meghan’s excitement was palpable as she shared, “They will undoubtedly be food preserves. I think it’s pretty clear by now that jam is my thing. But there’s more! It’s time to share the other wonderful goods I use at home and truly love. I can’t wait for you to see it all.” Wrapping up her message, she added with enthusiasm, “Thanks, guys!”
On the official As Ever Instagram, a heartwarming photo was posted, showing Meghan meticulously setting a table full of fruits, croissants, and, of course, jam—the very essence of her previous brand, American Riviera Orchard. The caption read, “You’re warmly invited: As ever, coming Spring 2025.”
With this image, anticipation is building for the exciting journey ahead as Meghan begins her new chapter under the As Ever name. Fans can’t wait to see what else she has in store for them.
Meghan shared her excitement with followers, saying, “As we ramp up to launch, I’ll continue to share behind-the-scenes tidbits with you here. I can’t wait for you to get your hands on everything we’ve been creating.” Her post was filled with gratitude, sending love in abundance: “Love, as always, Meghan.”
Even before the official announcement of her brand name, Meghan had been subtly teasing it. Now, as she reconnects with fans on Instagram, she consistently signs off her posts with “As ever, Meghan.”
Her Valentine’s Day message to Harry, while he was in Canada for the seventh edition of the Invictus Games and she stayed behind in the US with their children, caught the attention of many fans. The heartfelt message highlighted their connection despite the physical distance between them, showcasing their enduring bond.
Meghan also highlighted Billie Eilish’s thoughtful gesture of kindness when she gifted a young child new belongings after the devastating California wildfires. The child had lost everything, including a concert shirt they deeply treasured. Billie’s act of compassion not only provided the child with material comfort but also demonstrated the power of empathy in times of crisis. Meghan shared the story, applauding the singer’s generosity and care for others in need.
Meghan is fully dedicated to unveiling her brand, As Ever, to her fans, with a focus on sharing the exciting items that will be part of her lifestyle business. Passionate about curating a collection that reflects her love for thoughtful living, she is eager to showcase the brand’s expansion. With her keen eye for style and authenticity, Meghan is poised to inspire others and bring her unique vision to life through As Ever.
