The Surprising Truth Behind What “Durex” Really Stands For
For years, many people assumed Durex was simply shorthand for “during sex” or a nod to its durable products. But the real meaning behind the name has recently taken the internet by surprise—and it’s far more intentional than most expected.
Originally founded in 1915 as the London Rubber Company, Durex entered the market as a leading condom brand after registering the trademark in 1929. Since then, it has led the way in sexual wellness, introducing innovations like anatomically shaped condoms, rigorous electronic testing, and one of the first global advertising campaigns in the industry.
So what does “Durex” actually mean? According to the BBC, it’s an acronym for Durability, Reliability, and Excellence—three pillars that still define the brand today.
This revelation has sparked curiosity and amusement online, with many sharing that they had only just discovered the name’s true origins while exploring branding histories.
Despite the surprise, Durex’s commitment remains unchanged. The brand continues to prioritize safety, comfort, and performance by collaborating with health professionals and subjecting its products to extensive quality testing.
Manufacturing its own condoms since 1932, Durex remains a trusted global leader in sexual health—still living up to the values embedded in its name.
